LITTER PREVENTION EDUCATION

Plain and simple, litter is a piece of waste that has been thrown away without consent and at inappropriate locations. Approximately 85% of littering behavior is the result of individual attitudes.

Perhaps an area is already messy. Perhaps people don’t realize that there are consequences to their actions such as environmental harm, damage to wildlife habitat, economic losses, etc.

In an effort to change this, the Keep America Beautiful (KAB) Affiliates of Florida participate in the Great American Cleanup every spring, which launches service projects in communities throughout the state. Florida affiliates mobilize volunteers to remove litter and debris from roadways and waterways and often plant trees, flowers and gardens to improve a community’s appearance while also emphasizing the importance of litter prevention education and behavior change. Additionally, KFB and the Florida affiliates join forces with the Florida Department of Transportation raise awareness and educate the motoring public on litter prevention.